EURECA-PRO

Intercultural Communication and Ethics

EURECA-PRO Lifelong Learning Academy - Online Course
Starting: 28/04/2025


Universities involved:
Technische Universität Bergakademie Freiberg
Hochschule Mittweida

Course Type:
Seminar

Number of places:
Non-limited

Starting date:
28/04/2025

Ending date:
21/07/2025

Targeted audience:  General public – Business and GMO professionals without previous experience on the subject – Students of all levels

Recognition of credits: 3 ECTS

Place of delivery: Online | www.moodle.eurecapro.tuc.gr/local/preregistration/?courseid=105

This course introduces students to the fundamental concepts of intercultural communication and ethics, emphasizing cultural and historical awareness. It offers theoretical understanding and practical skills for effective and respectful interaction across diverse cultures, micro-cultures, and different professional environments. The participants will learn about the impact of cultural diversity on communication styles, values, and ethical perspectives – both in theory and by examining various frameworks and real-life case studies. This course is designed to equip participants with the skills to navigate and resolve intercultural misunderstandings and ethical dilemmas in both personal and professional contexts. Emphasis is given to challenges specific to our era and in the context of European values: globalization, particularities of electronic communication and distance cooperation, climate change perceptions, European unification and cooperation challenges, and sustainability.

Competencies:

1. Cultural Awareness and Sensitivity
The participants will develop an understanding of cultural diversity and its implications for communication in personal and professional contexts. The importance of historical and socio-economic contexts will be understood.
2. Intercultural Communication Skills

The participants will acquire practical skills to engage effectively and respectfully with individuals from diverse cultural backgrounds. Elements of non-linguistic communication will be clarified.

3. Ethical Decision-Making
The participants will build up their ability to identify and address ethical dilemmas in intercultural contexts and use established ethical principles. The participants will learn to reason about their ethical deliberations – and understand the background and the justifications behind conflicting ethical decisions.
4. Conflict Resolution

The participants will learn strategies for managing and resolving conflicts that arise due to cultural misunderstandings. Emphasis will be given to case studies that demonstrate different outcomes, following different resolution strategies.

5. Critical Thinking

The participants will acquire the analytical skills necessary to critically evaluate stereotypes, biases, and their influence on communication and ethics. They will understand the socio-cultural function of these stereotypes as decision-guiding mechanisms.

6. Global Perspective

The participants will understand the interplay between globalization, European structures and values, and sustainability in shaping intercultural interactions.

Learning Outcomes:

By the end of the course, participants will be able to:

  1. Explain the Fundamentals:
    They can define key concepts in intercultural communication and ethics, and explain their relevance to modern societal, political, environmental, and professional challenges.
  2. Analyze Cultural Frameworks:
    They can apply cultural theories (e.g., Hofstede’s cultural dimensions) to interpret and predict communication styles in various cultural and micro-cultural contexts.
  3. Identify Ethical Challenges:
    They can recognize ethical issues in intercultural settings and propose solutions using ethical frameworks such as utilitarianism or deontology.
  4. Address Bias and Stereotypes:
    They can critically assess personal and societal biases and develop strategies to reduce their impact on communication.
  5. Apply Conflict Resolution Skills:
    They can utilize conflict resolution techniques to mediate and manage intercultural disputes effectively.
  6. Communicate Science and Technology Across Cultures:
    They demonstrate the ability to translate complex techno-scientific information for diverse audiences while respecting cultural sensitivities.
  7. Engage with Case Studies:
    They are able to solve real-world problems by applying course concepts to analyze and propose solutions to intercultural and ethical challenges.

Program:

Lectures 1 and 2: Introduction to Intercultural Communication

Theory, practices and the European context

  • Definition and significance of intercultural communication
  • Overview of cultural diversity and its impact on communication: the European experience, in theory and in practice
Lecture 3: Cultural Dimensions and Communication Styles
  • Hofstede’s cultural dimensions theory
  • Hall’s high-context vs. low-context cultures
  • Power distance, uncertainty avoidance, individualism vs. collectivism, etc.
Lectures 4 and 5: Ethics in Intercultural Communication
  • Introduction to ethical theories and principles (utilitarianism, deontology, virtue ethics)
  • Ethical challenges in intercultural contexts: Why and how do values matter?
  • The case of the European values in the world
Lecture 6: Perception, Stereotypes, and Biases
  • The role of perception in intercultural misunderstandings: what is a “stereotype” anyway and why does it exist?
  • Addressing and managing stereotypes, prejudices, and biases
  • Is there a constructive way to use stereotypes?
Lectures 7 and 8: Conflict Resolution in Intercultural Settings
  • Introduction to the theories of conflict (realist, Marxist, structural, psychological, social identity, game theory, transformational etc.)
  • Approaches to resolving conflicts across cultural lines – how can one detect the existence of invisible lines?
  • Building skills for constructive dialogue – managing conflicts when they occur
Lecture 9: Communication between techno-science and the rest
  • The case of the techno-scientific communities and their culture: integrity, utility, and communication
  • Translating and disseminating techno-scientific knowledge to different audiences: the thin line between “fact” and “non-fact”
Lecture 10: Case Studies and Practical Applications
  • Real-world scenarios and role-playing exercises
  • Analysis of case studies
Lecture 11: Ethical Dilemmas in Intercultural Communication
  • Complex ethical challenges: politics and policies, academia and business
  • Global organizations in local actions
  • Ethical reasoning in Intercultural settings
Lecture 12: Cultures, ethics and the Future
  • Artificial intelligence and digitalisation
  • Cross-cultural meets virtual
  • Future trends in intercultural ethics and communication

Evaluation criteria:

Standard evaluation procedure and form:

  1. Instructor specific: Delivery – teaching methods, strategies, clarity, language, practices, material at online platform up to date and helpful, instructor´s feedback, respect to the participants´ opinions, welcome and inclusive learning environment and atmosphere, etc.
  2. Course materials: organization of the course, quantity and quality of materials provided, workload inside and outside lecture times, clarity of grading criteria, etc.
  3. Student engagement
  4. Course structure
  5. Student learning and planned outcomes
  6. Overall rating and Open-ended response

Schedule:

28/04/2025 – 21/07/2025

Weekly lectures: from 9:00 to 10.30

Exception: the course will not happen on 12/05/2025

Duration
Course duration 12 sessions, 1 hour lecture, 30min. Q&A and discussion
Workshops
Lectures 12
Student preparation Estimated 15 hours overall
Student homework Estimated 10 hours overall

REGISTRATION DEADLINE: 21/04/2025

Directors:
Dr. Apostolos Gerontas, TUBAF, Apostolos.Gerontas@mabb.tu-freiberg.de
Dr. Maria Machevariani, Mariia.Machevariani@mabb.tu-freiberg.de
Teacher/Speakers:
Teacher 1:
Dr. Apostolos Gerontas, TUBAF, Apostolos.Gerontas@mabb.tu-freiberg.de
Teacher 2:
Laura Seelig, HSMW, seelig@hs-mittweida.de
Teacher 3:
Vanessa Juliane Herrmann, HSMW, herrman6@hs-mittweida.de
Collaborators:
Oksana Khomiak, TUBAF, oksana.Khomiak@mabb.tu-freiberg.de
Universities involved:
Technische Universität Bergakademie Freiberg
Hochschule Mittweida
Registration is free of charge and the courses will be hosted online!
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