EURECA-PRO Research & Innovation
Explore EURECA-PRO's Research Initiatives on Responsible Consumption and Production
The European University on Responsible Consumption and Production aims to become the central European centre of excellence on responsible consumption and production, bringing together all European and global activities, be it in science, education, industry or society, as well as stakeholders in this field. For this reason, EURECA-PRO has defined an ambitious research agenda based on 5 strategic challenges forming its identity and signature. The expertise of the consortium covers the entire value chain and addresses the objectives of the European Green Deal and the Circular Economy.
Research & Innovation Policy
Our Research & Innovation policy is driven by the vision of activating the Knowledge Square—a dynamic framework designed to foster a continuous cycle of learning, discovery, and collaboration.
Through this approach, we aim to generate synergies that advance new knowledge in Responsible Consumption and Production (RCP) and shape the future of European higher education in this field.
The Knowledge Square is built on four key pillars:
- Research – Advancing cutting-edge research to generate new knowledge and deepen our understanding of global RCP challenges.
- Education – Providing students with the skills and expertise needed to tackle real-world RCP issues while fostering creativity and innovative thinking.
- Innovation – Translating research into practical solutions by fostering partnerships between universities, socio-economic stakeholders, and policymakers across Europe.
- Science with and for Society (SwafS) – Ensuring that research and innovation have a meaningful, positive impact on society
The interaction of these four pillars is essential for driving progress. While the research pillar fuels education and innovation, the innovation pillar enhances teaching and enriches ecosystems. To support this, EURECA-PRO focuses on five Strategic Challenges, fostering interdisciplinary academic communities (Flagships) to develop innovative research and training.
EURECA-PRO Flagships
In European strategy, ‘Flagship’ refers to major research initiatives with long-term goals in key areas. In EURECA-PRO, Flagships are multidisciplinary communities that bring together partners to tackle one of the alliance’s five Strategic Challenges. Acting as “laboratories without walls,” they create knowledge, improve training, and support joint degrees.
They also evolve by adding new expertise and collaborating with socio-economic partners to drive innovation, knowledge transfer, and societal impact.
EURECA-PRO Flagships
