Have you ever thought of designing a sustainable bench for your porch, school, or neighbourhood? Are you interested in learning the design thinking steps that will lead you to a viable final product? Do you want to virtually walk through a Living Lab and discover the user-centric approach of innovation? Would you like to learn how to pitch your work in a marketable way? Then the Deep Dive in Innovation & Entrepreneurship (I&E) Intensive Course 2025 is for you!
This course provides practical knowledge and hands on experience for a deeper understanding in materializing an innovative idea in the entrepreneurial world. Starting from a design challenge, you will be introduced and follow the steps required to end up with a prototype that covers existing needs. With your active participation in the lectures, workshops and coaching sessions with I&E experts, you will build and present a pitch deck and learn from fellow participants through peer review evaluation of projects. A contest at the end of the course will award the best pitch and best prototype (i.e., sustainable neighbourhood bench).
Online course
The course is open to participants from all levels of Academia (Professors, Students and Staff), Industry, Government and the public sector.
Spring Semester 2025 | 28.04 – 30.05.025
Language: English
Participation limit: 80 participants in teams (four participants maximum per team). This limit applies only to participants opting for the Certificate of Completion or free elective (EURECA-PRO students only) options during pre-registration. There is no registration limit for participants opting for the Certificate of Attendance option.
Pre-registration period: March 20th to April 23rd, 2025
Registration Notification: April 25th, 2025
Course Syllabus (download)
Schedule (download)
Instructors, Topics & Meetings (download)
Instructors, Topics & Meetings
Welcome & Introduction Workshop: A human-centered approach to the creation of a sustainable community bench
Monday, April 28th, 12:00-14:00 (CET)
In this seminar we introduce the design thinking mindset from the perspective of architecture, participatory practices and maker spaces. The focal point of the seminar is to help you engage in a meaningful exploration of a real-world case study and ultimately guide you to redesign the typical neighborhood bench in ways that better meet the contemporary needs of your community, considering design issues, materials, durability and social impact.
Together we will explore how a human-centered point of view can nurture your ability to be observant, to intuitively interpret what you collect and to develop functional, sustainable ideas that are meaningful to those you are designing for.

Andre Uhlmann
Creating Ideas with Design Thinking
Wednesday, April 30th, 12:00-15:00 (CET),
and Wednesday, May 7th, 12:00-15:00 (CET)
Design thinking is an agile innovation approach that helps you generate business ideas that work in the real world. Problem space and solution space with their corresponding phases and tools are easy to learn.
The key to design thinking lies in the mindset and in the personal attitude of those involved. In contrast to many other workshops, the focus is on practice.
After a short introduction we will help you to go through the design thinking process with your challenge.

Remo Taferner
Lean Startup & Minimum Viable Product (MVP) – From Idea to Validated Innovation
Thursday, May 8th, 12:00-14:00 (CET)
In this interactive lecture/workshop, participants will learn the principles of the Lean Startup Approach and the importance of the Minimum Viable Product (MVP) for successful, iterative product development. The Lean Startup method transforms how new products or services are created by emphasizing rapid experimentation, customer feedback, and continuous adaptation. We begin with an introduction to the fundamental concepts of Lean Startup, the Build-Measure-Learn cycle, and Validated Learning. We will then explore different types of MVPs – from landing pages and concierge tests to Wizard-of-Oz approaches – and analyze real-world examples like Dropbox and Airbnb.
A key focus will be on practical implementation: participants will work in groups to develop their own MVP for a fictional business idea and receive direct feedback. Additionally, we will discuss success metrics and KPIs for MVPs to understand how product ideas can be improved using data-driven insights. Through interactive discussions, we will reflect on challenges and common mistakes when applying the Lean Startup approach. The goal is to equip participants with the tools needed to systematically test and validate innovative ideas with minimal risk.

Panagiotis Partsinevelos
Project coaching
Monday-Friday, May 12th to 16th, 10:00-12:00 CET
Project coaching is designed as your opportunity to get assistance tailored specifically to your team’s sustainable bench further development. To receive meaningful feedback and guidance, each team must provide a short description (~250-300 words) of the team’s sustainable bench design and characteristics, the progress on development and any relevant questions in the “Ask your project coach” forum in the course’s Moodle page, by Friday, May 9th (i.e., end of week 2).
Then, during week 3, each team must set an appointment (days/times below) for an online session with the project coach to get direct feedback and guidance on the further development of the team’s project (e.g., sketches of product, description of material, moode boards, etc.).

Alexander Knauer
Pitch Like a Pro and Create Excitement
Thursday, May 15th, 12:00-14:00 (CET)
This lecture gives you the essential tools to pitch like a pro and create excitement around your startup or project. Whether you are pitching to investors, management, or a jury, your ability to tell a clear and convincing story directly impacts your success — and your startup’s valuation.
We will walk through the core elements of a strong pitch deck: problem, solution, business model, market potential, and a clear call to action. You will learn how to design a 10x story that not only informs but also inspires, helping to maximize your startup’s valuation. Beyond the deck, we will focus on presentation skills: how to deliver with confidence, use body language effectively, and handle critical questions. Real-life examples and short exercises will help you apply these techniques directly to your own pitch. By the end of the session, you will have a clear structure for your pitch deck and practical strategies to present your ideas with impact. This lecture is ideal for founders, innovators, and anyone ready to level up their pitching skills.

Laurent Dupont
Walking through a Living Lab: Lorraine Fab Living Lab®
Friday, May 23rd, 10:00-11:30 (CET)
Within the Lorraine Fab Living Lab, various activities stimulate innovation and creativity. The creation and use of “demonstrators” of new products, processes, services and organizations are encouraged, mobilizing companies, local players, citizens and academics around common issues. It offers an open, functional space for prototyping, at the crossroads of open innovation, collective creativity, the Living Lab and the FabLab.
The experiments carried out are based on collaborative approaches, involving users in the design and development of concrete solutions for the territories of the future.
Walking through a Living Lab: TUC Innovation Lab
Friday, May 23rd, 12:00-13:30 (CET)
Join us for an exciting tour of the TUC Innovation Lab, where cutting-edge technology comes to life! Experience firsthand the incredible potential of 3D printers, laser cutters, and Virtual Reality in shaping the future of innovation.
Discover how these advanced tools are transforming the design and implementation of groundbreaking projects. You’ll also get to see live demonstrations and explore a selection of real-world projects that have already been brought to life. Don’t miss this opportunity to witness technology in action and unlock the future of innovation.